Overview.

Client

University of Bedfordshire

Industry

Education

We delivered a detailed educational consultancy project to support the University of Bedfordshire in developing an MSc AI in Digital Marketing course. By combining academic rigor with industry expertise, we created a curriculum that equips graduates for the rapidly evolving digital marketing field.

Key Results.

Our consultancy significantly shaped the MSc AI in Digital Marketing course, adding practical industry relevance to its academic foundation. The faculty provided exceptional feedback on our insights, noting their impact on curriculum development. The programme effectively bridges theoretical knowledge with practical digital marketing applications.

Challenges.

The University faced significant hurdles in creating the programme. They needed to align academic theory with practical industry demands in a fast-changing field. Integrating emerging AI trends into a structured curriculum was challenging due to the technology’s rapid evolution. Additionally, they had to ensure the course prepared students for future industry needs, requiring foresight into trends and skill requirements.

What we did.

We conducted consultations and surveys to gather critical data, providing expertise on industry practices, AI developments, digital marketing trends, and UK economic forecasts.

Marketing Consultancy

Marketing Strategy

Feedback from our Clients.

"I had the absolute pleasure of doing a consultation with Tristan for the development of our new MSc AI in Digital Marketing course"

I had the absolute pleasure of doing a consultation with Tristan for the development of our new MSc AI in Digital Marketing course, and I cannot recommend him highly enough! Tristan’s expertise in the field of AI and digital marketing is truly exceptional. He provided invaluable insights that have significantly shaped and enhanced our course content.

From the outset, Tristan demonstrated a deep understanding of the latest industry trends and challenges. His ability to articulate complex ideas and translate them into practical, actionable strategies for our course was incredibly impressive. Tristan’s feedback was detailed, thoughtful, and tailored to our specific needs, ensuring that our course will not only be academically rigorous but also highly relevant to industry demands.

Tristan went above and beyond in our consultation, offering innovative ideas that will set our course apart. His suggestions for incorporating real-world applications and ethical considerations into the curriculum were particularly impactful, ensuring that our students will be well-prepared for the dynamic field of digital marketing.

Working with Tristan was a truly enriching experience. His professionalism, dedication, and passion for advancing education in AI and marketing are unparalleled. I am grateful for his exceptional support and look forward to future collaborations. Thank you, Tristan, for your outstanding contribution—you have made a significant difference to our new course development!

Dr. Mahwish Zahara
Lecturer in Digital Marketing, University of Bedfordshire

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